Tim Draper’s Eyebrows

Sukhmen Nijjar

We begin on the subject of eyebrows; or rather I begin, with the owner of the eyebrows in question no less the crypto luminary Tim Draper. I am a self-confessed fan of Mr Draper but am less enamoured by this particular part of his visage. I also confess to being slightly mesmerised by them, while accompanied by the strange notion they might one day quite independently fly off in different directions. Such is my addiction to these two artefacts I harbour a secret desire to seek out Mr Draper’s barber and bribe him into running a trimmer over them, or at least one, and then necessitating the trimming of the other. And they say COVID is not affecting general mental health?

However, my guest today is able to extinguish my fanciful thoughts for Sukhmen Nijjar filmed the last series of Meet the Drapers TV and in addition conducted exit interviews with the entrant entrepreneurs. Sukh explained that, while not a confidant of Mr Draper, he thought it reasonable to suppose Mr Draper was aware of the mesmerising and possibly disturbing attraction of his eyebrows, as he often requested close ups of the hairy outliers and indeed would jiggle them expressively while so focused.

Case closed, m’lud.

Back to Sukh and his agency, Nijjar Media, where he is combining targeting marketing with crowdfunding. The latter, while rapidly growing in popularity, requires sophisticated and targeted marketing. In the early days of crowdfunding an idea on the back of an envelope might generate funds but in an…