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MAKING ILL FITTING ONLINE SHOE PURCHASES A THING OF THE PAST

Jillian Godsil
7 min readJun 22, 2018

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Imigize is an innovative approach to solving the issue of buying footwear online. In contrast to buying clothes online, footwear can be problematic and result in ill-fitting or totally not-fitting shoes arriving in the post. The hassle of returning these shoes has resulted in a very uptake of online footware levels but Imigize is going to change all that.

Valery Chernik, CEO of Imigize which he runs with his son, spoke to Irish Tech Sons about where the company has come from, how it solved the fitting problem, why blockchain and when they would go for an ICO.

I. Imigize looks to enter the online retail show business, what kind of retail background do either of you have

Among the founders of Imigize, all are businessmen and entrepreneurs with many years of experience in retail and other business lines.

Besides the IT business, there are many years of experience in the printing industry, industrial production of notebooks and sketchbooks. Textile business: ODM production of T-shirts, polo shirts, sweatshirts. The team has also a long and interesting history with the production of items from genuine leather: briefcases, folders, leather accessories for electronic devices and office.

Recently, the owner of the network of 200 footwear stores has entered our business.

2. How did you stumble upon the idea of online shoe sales being less popular and often resulted in returns (through bad

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