Blockchain — Creating a level shopping field

It takes a dyed in the wool entrepreneur to spot an opportunity so good it woos him at twenty paces. Yes there are a lot of clichés in my opening sentence, but I really feel I have to speak the obvious. Steven Lin joined Gojoy as CEO in February. The retail online shopping platform operating in China was the brainchild of his fellow co-founders Peter Wu, Juan Vargas, and James Zhang. The tagline of the platform is the ‘world’s most rewarding shopping community’ and it does indeed create a community that is rewarded for shopping. Not the platform, but the shoppers.

It takes a dyed in the wool entrepreneur to spot an opportunity so good it woos him at twenty paces. Yes there are a lot of clichés in my opening sentence, but I really feel I have to speak the obvious. Steven Lin joined Gojoy as CEO in February. The retail online shopping platform operating in China was the brainchild of his fellow co-founders Peter Wu, Juan Vargas, and James Zhang. The tagline of the platform is the ‘world’s most rewarding shopping community’ and it does indeed create a community that is rewarded for shopping. Not the platform, but the shoppers.

“It is a justice oriented project,” he says right at the beginning. “Our mission is to eradicate poverty.”

This is a big claim until you examine one critical difference between the poor and the rich and how that might be ameliorated. Steven points out that by and large poor people do not own…